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Morocco Couscous Market - Driving Factors, Key Players and Growth Opportunities by 2025

Food & Beverages

According to the latest report by IMARC Group titled, “Morocco Couscous Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025”, the market grew at a CAGR of around 5% during the historical period of 2014-2019.

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Couscous represents one of the staple food items of North Africa, which is made from the semolina of durum wheat. It is nutritious, inexpensive and generally served along with meat or vegetables. It is available in a medium, thick and fine-grained form and is widely popular in Morocco.

Couscous is delicious, healthy, easy-to-make and offers versatility, owing to which it is increasingly replacing rice and pasta in different parts of Morocco. This, in confluence with rising health consciousness among individuals, represents one of the key factors driving the market growth in the country. Moreover, as it is consumed as a side dish with chickpeas and meatballs and utilized in the preparation of several other dishes, there is a significant demand for couscous in Morocco. Besides this, prominent manufacturers operating in the industry are introducing healthy product variants, such as gluten-free and barley, whole wheat or corn-based varieties, to expand their existing consumer base. This is expected to propel the market growth in the country in the coming years.

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Insights on Market Segmentation:

Market Breakup by Thickness

  • Fine Couscous
  • Medium Couscous
  • Thick Couscous

Market Breakup by SKUs

  • 1 Kg
  • 5 Kg
  • 25 Kg
  • Others

Browse full report with detailed TOC and list of figures and tables: https://www.imarcgroup.com/morocco-couscous-market

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Independent Retailers
  • Online
  • Others

Competitive Landscape:

The report has also examined the competitive landscape of the market and some of the key players include Atlas Couscous, Complexe Alimentaire Zine (CALZ), DALIA Corp., DARI, FORAFRIC MAROC, and KAYNA Group.

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