Global Sports and Energy Drinks Market Influenced by Popularity of Preventive Health Measures Among Consumers

Sports and energy drinks refer to beverages that assist in replenishing electrolytes and carbohydrates in the body. As they are rich in calcium, sodium, potassium, magnesium, chlorides, proteins and vitamins, they are widely consumed by athletes, sports enthusiasts and young consumers. These drinks contain sugar and stimulant compounds that offer mental and physical stimulation to these consumers. They also offer numerous advantages such as providing energy, reducing fatigue, and improving concentration and overall athletic performance. Owing to these attributes, there has been a rise in the demand for sports and energy drinks across the globe. As per IMARC Group’s global sports and energy drinks market report, the industry reached a value of US$ 102.9 Billion in 2018.

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In recent years, there has been a shift from aerated drinks toward sports and energy drinks due to the growing health consciousness among consumers and their altering tastes as well as preferences. As a result, manufacturers are introducing enhanced quality drinks containing natural ingredients and fortified with minerals, vitamins, whey and soy proteins. They are also launching new flavors such as passion fruit, white grape, pomegranate, blueberry acai and strawberry limeade to expand their product portfolio. Further, on account of the aging population, increasing costs of healthcare services and the growing prevalence of lifestyle diseases, consumers have started giving importance to their health and wellness and are spending more on products like sports and energy drinks. Owing to these factors, the global sports and energy drinks market is expected to reach a value of US$ 169.7 Billion by 2024, exhibiting a CAGR of around 9% during 2019-2024.

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Global Sports Drinks Market

On the basis of the product type, the market has been segmented into isotonic, hypertonic and hypotonic. At present, isotonic sports drinks represent the most popular segment around the world. These drinks help in replenishing fluids that are lost through sweating and offer a boost of carbohydrates to the body.
Based on the packaging type, the market has been classified into bottles (PET/glass), cans and others. Amongst these, bottles (PET/glass) exhibit a clear dominance in the market.

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Global Energy Drinks Market

On the basis of the product, the market has been bifurcated into alcoholic and non-alcoholic energy drinks. Presently, alcoholic variants represent the most widely consumed energy drinks across the globe.
Based on the type, the report finds that the non-organic segment accounts for the majority of the global market share, followed by organic energy drinks. While the demand for non-organic energy drink variants remains positive, rising health concerns among consumers are anticipated to spur the demand for organic drinks.
The market has been classified on the basis of the packaging type which includes bottles (PET/glass), cans and others. At present, cans represent the most popular packaging for energy drinks as they are lightweight, recyclable and convenient to use.
Based on the target consumer, the market has been divided into teenagers, adults and geriatric population. Currently, energy drinks are widely consumed by adults owing to their taste and energy boosting properties.

Convenience stores enjoy the leading position

On the basis of the distribution channel, the market has been segregated into supermarkets and hypermarkets, convenience stores, online, and others. Amongst these, convenience stores enjoy the leading position around the globe. This can be attributed to their late-night working hours which provide the convenience of shopping depending on the desirable time an individual.

North America Holds the Biggest Segment

Region-wise, North America holds the biggest market share on account of the rising consumer awareness, increasing prevalence of chronic diseases and the consistently emerging demand from young adults and athletes. Moreover, the energy drink market is being impelled by the mounting use of cross-promotional strategies by manufacturers in the region. Other major markets include Europe, Asia Pacific, Latin America, and Middle East and Africa.

Fragmented Market Structure

The sports and energy drinks market is fragmented in nature due to the presence of numerous emerging and established manufacturers in the industry. Some of these key players include Abbott Nutrition Co., AJE Group, Britvic PLC, Champion Nutrition Inc., D'Angelo, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Red Bull, Rockstar, Inc., Coca Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp., Dr. Pepper Snapple Group, Living Essentials, Cloud 9 and Vital Beverages Pvt. Ltd.

About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the sports and energy drinks industry, which has enabled the clients to successfully set up and expand their businesses. Some of the company’s offerings include: