Global Diaper Market Growth Influenced by Development of Advanced Diapers
Diapers are absorbent materials that allow the wearers to defecate or urinate without utilizing a toilet. The inner lining of diapers is made of polypropylene which prevents the outer cloth from being soiled by absorbing or containing the waste products. They offer advantages over cloth diapers, such as reducing the chances of diaper dermatitis, owing to which an increasing number of parents are opting for modern disposable diapers. Moreover, the development in technologies used in the manufacturing of diapers has improved their designs, bio-degradability and safety. According to IMARC Group, the global diaper market reached a value of US$ 65 Billion in 2018.
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Rising hygiene awareness is the major factor driving growth
According to the National Association for Continence, about 25 million Americans and one among ten adults suffer from urinary incontinence or associated issues. Further, an increase in awareness among caregivers, especially working mothers, regarding the importance of personal hygiene has created a considerable demand for diapers across the globe. Apart from this, the vendors are focusing on continuous R&D to improve the quality and standardization of diapers. In addition, the major players are integrating new technologies in manufacturing baby diapers. Kimberly-Clark, for instance, has introduced smart diapers with an attached sensor that can sense humidity and notifies parents when to change the diaper through a smartphone app. On account of these factors, the global diaper market is expected to grow at a CAGR of 6% during 2019-2024, reaching a value of US$ 93 Billion by 2024.
Baby disposable diaper accounts for the highest market share
Baby disposable diaper represents the most popular product as it helps in keeping the baby’s skin clean, dry and rash-free. It offers comfort and absorbing capacity and prevents leakage. Moreover, manufacturers have introduced diapers are 20% thinner, making them more comfortable for the babies. These diapers are followed by baby training diaper, baby cloth diaper, baby swim pants and baby biodegradable diaper.
Adult pad type diaper dominates the market
At present, adult pad type diaper has gained traction in the global diaper market as it helps in retaining moisture and absorbing leaks without irritating the skin. It also provides a comfortable solution for adults with minor incontinence issues. Other adult diaper types include the adult flat type and adult pant-type diapers.
Pharmacies represent the leading distribution channel Majority of the diapers are distributed through pharmacies as they are located in and around residential areas which form a convenient point of purchase for the consumers. The popularity of this segment can be attributed to the fact that these shops have pharmacists who help the consumers by adivising on the offerings. Diapers are also distributed through supermarkets and hypermarkets, convenience stores, online and others.
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North America exhibits a clear dominance
Currently, North America enjoys the leading position in the global diaper market due to the widespread awareness regarding proper hygiene in the region. Moreover, the expanding geriatric population has led to a growth in the cases of adult incontinence which, in turn, has escalated the demand for diapers. Other major regions include Europe, Asia Pacific, Latin America, and Middle East and Africa.
Some of the key players operating in the market are Unicharm Corporation, Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget (SCA), The Procter & Gamble Company, and Kao Corporation.
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