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Business Analytics Market 2020 Share, Current Trends, Opportunities, Growth Size & Forecasts 2025

Business

According to the latest report by IMARC Group, the global business analytics market size experienced healthy growth during 2014-2019. Looking forward, the market to continue its moderate growth during the next five years.

Business analytics is a data management solution, which includes collating, sorting, processing and transforming data into business insights. It utilizes sophisticated data, quantitative analysis, mathematical models, information systems, computer science, operations research to analyze the data, develop models, predict future events and recommend adequate actions to maximize ideal outcomes. Some of the main components of data analytics are data aggregation, data mining, association and sequence identification, text mining, forecasting, predictive analytics, optimization, and data visualization.

The rising adoption of the internet of things (IoT), machine learning and artificial intelligence (AI) are increasing the volume and complexity of data sets. This, along with the growing mobile data and cloud computing traffic, is escalating the demand for business analytics across the globe. Additionally, business analytics aids an organization in analyzing historical data and performances of its business processes for better decision-making and optimal management of resources. Owing to this, there is increasing adoption of business analytics in the telecom and IT sectors, which is acting as another major growth-inducing factor. Furthermore, the expanding application of business analytics in the healthcare, energy and power, media and entertainment and banking, financial services, and insurance (BFSI) sectors, is expected to create a positive outlook for the market growth in the upcoming years.

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Breakup by Software:

•Query, Reporting and Analysis Tools

•Advanced and Predictive Analytics

•Location Intelligence

•Content Analytics

•Data Warehousing Platform

•Others

Breakup by Deployment Type:

•Cloud-based

•On-Premises

Breakup by End-User:

•Large Enterprises

•Small and Medium Size Enterprises

Explore full report with table of contents: https://www.imarcgroup.com/business-analytics-market

Breakup by Vertical:

•BFSI

•Energy and Power

•Manufacturing

•Healthcare

•Government

•Education

•Media and Entertainment

•Telecom and IT

•Others

Breakup by Region:

•North America

•Asia Pacific

•Europe

•Latin America

•Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Adobe Systems Incorporated, International Business Machines (IBM) Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., Tableau Software, Tibco Software Inc., etc.

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