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E-Commerce Industry in India 2023 | Market Share, Growth and Forecast 2028

Technology & Media

IMARC Group, a leading market research company, has recently releases report titled, “ India E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 “, The study provides a detailed analysis of the e commerce industry in india, including the market share, trends, and growth forecasts. The report also includes competitor analysis and highlights the latest advances in the market.

India e-commerce market Report 2023-2028

Report Highlights

How big is the India ecommerce market?

Report Attributes Details
Market Size in 2022 US$ 71.5 Billion
Market Forecast in 2028 US$ 358 Billion
Growth rate (2023 to 2028) CAGR of 30.2%
Base Year of the Analysis 2022
Forecast Period 2023-2028

What is India Ecommerce?

E-commerce, also referred to as online commerce, has transformed the way goods and services are bought and sold by leveraging the internet. It provides a vast array of products, including health and beauty items, food products, skincare essentials, smart watches, shapewear, travel accessories, and electronics, catering to diverse customer needs. With its widespread adoption, businesses are able to enhance their visibility and expand their customer base by offering convenient access to their products. E-commerce platforms are easily accessible through various devices such as smartphones, laptops, tablets, and computers, enabling users to shop at their convenience, anytime and anywhere. The advantages of e-commerce are abundant, including swift delivery, direct communication between parties, customer flexibility, cost reduction, broader market reach, improved profit margins for sellers, responsiveness to market demands, and a multitude of payment options. Consequently, e-commerce has revolutionized the way commerce is conducted.

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The growth of the e-commerce market in India is primarily propelled by the widespread availability of high-speed internet and the proliferation of smartphones. The COVID-19 pandemic, with its lockdowns and mobility restrictions, has introduced a new wave of shoppers and sellers to the convenience of online shopping, further fueling market growth. The demand for essential items and the increasing acceptance of digital payments have also played a significant role in driving the market forward. The Indian government's initiatives, such as Digital India, Make in India, Start-up India, Skill India, and Innovation Fund, have further stimulated the growth of e-commerce by creating a favorable environment. Additionally, the influence of social media on consumer shopping behavior, rapid digitization, and rising disposable incomes are expected to continue driving the market's expansion in the future.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Type:

  • Home Appliances
  • Apparel, Footwear and Accessories
  • Books
  • Cosmetics
  • Groceries
  • Others

Breakup by Transaction:

  • Business to Business (B2B)
  • Business to Consumer (B2C)
  • Consumer to Consumer (C2C)
  • Others

Breakup by Payment Mode:

  • Cash Payment
  • Bank Transfer
  • Card Payment
  • Digital Wallet
  • Others

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India

Competitive Landscape:

  • The competitive landscape of the industry has also been examined along with the profiles of the key players.

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